Frame Fitness
Frame Fitness is a subscription based exercise app built to work on a smart pilates machine where users can partake in classes and track their progress.
The Problem
Frame Fitness aimed to launch a groundbreaking app for their Pilates Reformer, offering:
- Personalized training based on fitness goals.
- A library of classes, trainers, and exercises.
- A video player showing real-time biometric data.
When they approached us, the project faced:
- Development delays and unresolved issues.
- Poor integration with Figma designs.
- Concerns about meeting user expectations and MVP deadlines.
The Solution
Initially consultants, we quickly became essential, resolving issues and earning full project ownership. Our approach included:
- Taking Ownership: Leading frontend development with transparency and updates.
- Delivering Custom Solutions: Integrating sleek designs and building a custom video player.
Mitigating Challenges: Clearing technical debt and overcoming bottlenecks to meet the MVP timeline.
The Impact
Our efforts resulted in a polished MVP that helped Frame Fitness:
- Secure funding, validating their vision.
- Launch a user-friendly app with an immersive, data-driven video player.
- Delight stakeholders with a branded, visually stunning experience.
We turned a struggling project into a resounding success, setting the stage for Frame Fitness to redefine at-home Pilates.
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